Email Outreach
Connect Gmail/Outlook, build personalized templates, send bulk creator outreach with merge tags, and track opens/clicks/replies inside Celavii.
Connect with creators through personalized email campaigns, templates, and automated follow-ups.
Key Features
- Email Integration — Connect Gmail and Outlook for seamless outreach
- Template Library — Save reusable email templates for consistent messaging
- Bulk Outreach — Send personalized emails to multiple creators at once
- Analytics — Track opens, clicks, and replies to optimize your outreach
Connecting Your Email Account
- Navigate to email settings — Go to Settings → Integrations → Email
- Choose your provider — Gmail, Outlook, or connect via SMTP for other providers
- Authorize access — Follow the OAuth flow to securely connect your account
Creating Email Templates
Use merge tags to personalize your emails automatically:
| Tag | Replaces with |
|---|---|
{{creator_name}} | Creator's display name |
{{username}} | Instagram handle |
{{followers}} | Follower count |
{{company_name}} | Your company name |
Sending Outreach From Your CRM
- Select creators from your Manage page or lists
- Click "Send Email" in the actions menu
- Choose a template or write a custom message
- Preview personalization for each recipient
- Schedule or send immediately
Tracking Opens & Replies
| Metric | What it tells you |
|---|---|
| Opens | When emails are opened |
| Clicks | Link engagement |
| Replies | Response rates |
Best Practices
- Personalize every email — Use merge tags to include creator names, handles, and specific content references
- Keep subject lines short — Aim for 6–10 words that create curiosity or clearly state value
- Send at optimal times — Tuesday–Thursday mornings typically see higher open rates
- Follow up strategically — Send 2–3 follow-ups spaced 3–5 days apart for best results