Analyze & Track
Campaign tracking, performance metrics, creator analytics, and network visualization for influencer marketing — engagement, reach, ROI, and audience graphs.
Monitor campaign performance, track creator content, and gain insights from your influencer marketing efforts.
Key Features
- Campaign Tracking — Monitor active campaigns and track creator deliverables in real-time
- Performance Metrics — View engagement rates, reach, impressions, and ROI for your campaigns
- Creator Analytics — Deep-dive into individual creator performance and audience insights
- Graph Visualization — Visualize relationships and networks with interactive graphs
Creating a Campaign
- Navigate to Analyze — Go to the Analyze section from your dashboard sidebar
- Create new campaign — Click "New Campaign" and enter your campaign details: name, dates, and goals
- Add creators — Add creators from your lists or search for new ones to include
- Track content — As creators post, content will automatically be tracked and associated with your campaign
Understanding Performance Metrics
Engagement Metrics
- Total Likes & Comments
- Engagement Rate (%)
- Saves & Shares
Reach Metrics
- Estimated Reach
- Impressions
- Audience Growth
Graph Visualization
Visualize creator relationships and audience overlap with interactive network graphs. Access from Analyze → Graph to:
- See which creators share audiences
- Identify influencer clusters
- Discover new partnership opportunities
Exporting Campaign Data
- CSV Export — Download raw data for spreadsheet analysis
- PDF Reports — Generate branded reports for stakeholders
- API Access — Programmatically access campaign data