Data Refinement
How Celavii enriches raw creator profiles into actionable intelligence — affinities, demographics, content analysis, and quality scores via AI.
Data Refinement is the process of enriching basic creator profiles with additional insights, analytics, and AI-generated attributes. This transforms raw profile data into actionable intelligence for your campaigns.
AI-Powered
Refinement uses machine learning to analyze content, detect brand affinities, classify niches, and calculate engagement quality scores.
Enhancement Levels
| Level | What's Included | Cost |
|---|---|---|
| Basic Enhancement | Core profile data, engagement metrics, contact info | 1 credit |
| Enhanced Refinement | Affinities, demographics, content analysis | 2 credits |
| Immediate Refinement | Priority processing with AI insights | 1 credit |
What Gets Refined
- Profile Metrics — Updated followers, engagement rates, posting frequency
- Affinities — Brand mentions, topic interests, content themes
- Demographics — Estimated age, gender, location of audience
- Hot Scores — AI-calculated ranking based on engagement quality
How Refinement Works
- Data Collection — System fetches the latest profile data and recent posts
- AI Analysis — Machine learning models analyze content, extract affinities, and classify niches
- Score Calculation — Hot Scores and quality metrics are computed based on engagement patterns
- Profile Update — All refined data is saved to the profile for your use
When to Refine
- Before outreach — Refine profiles you plan to contact
- Monthly — Re-refine active campaign creators
- Discovery — Auto-refine when adding to CRM
- Stale data — Profiles not updated in 30+ days