Copyright & DMCA Policy

Last updated: March 4, 2026

Celavii, Inc. ("Celavii," "we," "us," or "our") respects the intellectual property rights of others and expects our users to do the same. This Copyright and Digital Millennium Copyright Act ("DMCA") Policy describes how we respond to allegations of copyright infringement in accordance with the Digital Millennium Copyright Act (17 U.S.C. § 512) ("DMCA") and other applicable intellectual property laws.

This Policy applies to all content hosted on, uploaded to, transmitted through, or made accessible via the Celavii platform, including our website at celavii.com, the Celavii application, APIs, and all related services (collectively, the "Services").

1. Designated DMCA Agent

In accordance with the DMCA, Celavii has designated the following agent to receive notifications of claimed copyright infringement:

Celavii, Inc. — DMCA Agent

  • Email: dmca@celavii.com
  • Mail: Celavii, Inc., Attn: DMCA Agent, [Address to be provided]

Our designated agent is registered with the U.S. Copyright Office as required by 17 U.S.C. § 512(c)(2).

2. Types of Content Covered

The Services may host or make accessible the following types of content that could be subject to copyright claims:

  • Brand assets uploaded by Customers, including logos, images, graphics, creative briefs, style guides, and other branded materials;
  • Campaign content submitted by Customers for campaign planning, strategy, and tracking purposes;
  • Social media content collected from publicly available sources on Social Media Platforms (e.g., Instagram, TikTok) at Customers' direction, including creator posts, images, videos, captions, and reels;
  • Shopify and e-commerce data imported by Customers through connected Shopify accounts, including product images, descriptions, catalog data, and storefront assets;
  • Connected social account content imported by Customers through authorized connections to their own social media accounts; and
  • AI-generated content created using Celavii's AI features, including drafted outreach messages, strategy recommendations, and other AI Outputs.

3. Filing a DMCA Takedown Notice

If you believe that content hosted on or made accessible through the Services infringes your copyright, you may submit a written notification ("Takedown Notice") to our Designated DMCA Agent. Your Takedown Notice must include the following information, as required by 17 U.S.C. § 512(c)(3):

(a) A physical or electronic signature of the copyright owner or a person authorized to act on behalf of the copyright owner;

(b) Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works;

(c) Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit Celavii to locate the material. Please provide:

  • The specific URL(s) or location(s) within the Services where the allegedly infringing material is found;
  • A description of the material (e.g., the image, video, text, or file); and
  • Any additional identifying information (e.g., workspace name, campaign name, or account associated with the material);

(d) Information reasonably sufficient to permit Celavii to contact you, including your name, address, telephone number, and email address;

(e) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

(f) A statement, made under penalty of perjury, that the information in the notification is accurate, and that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Submit your Takedown Notice to: dmca@celavii.com

Important: Under Section 512(f) of the DMCA, any person who knowingly materially misrepresents that material is infringing, or that material was removed or disabled by mistake or misidentification, may be liable for damages, including costs and attorneys' fees.

4. How Celavii Responds to Takedown Notices

Upon receipt of a valid Takedown Notice that substantially complies with the requirements of Section 3:

(a) Celavii will promptly remove or disable access to the allegedly infringing material;

(b) Celavii will make a good faith effort to notify the user who uploaded or submitted the material (the "Affected User") that the material has been removed or access has been disabled, and will provide the Affected User with a copy of the Takedown Notice;

(c) If the allegedly infringing material was submitted by a Customer using the Services, Celavii will notify the Customer's account administrator;

(d) Celavii will retain a record of the Takedown Notice and the actions taken in response; and

(e) If the material was collected from a publicly available Social Media Platform at a Customer's direction, Celavii may also notify the Customer that the material has been removed and that continued collection of the same material may result in further action.

5. Counter-Notification Procedure

If you are an Affected User and believe that material was removed or access was disabled as a result of a mistake or misidentification, you may submit a written counter-notification ("Counter-Notice") to our Designated DMCA Agent. Your Counter-Notice must include the following information, as required by 17 U.S.C. § 512(g)(3):

(a) Your physical or electronic signature;

(b) Identification of the material that has been removed or to which access has been disabled, and the location at which the material appeared before it was removed or access was disabled;

(c) A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled;

(d) Your name, address, and telephone number; and

(e) A statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if you are outside the United States, any judicial district in which Celavii may be found), and that you will accept service of process from the person who provided the Takedown Notice or an agent of such person.

Submit your Counter-Notice to: dmca@celavii.com

Counter-Notice Process

Upon receipt of a valid Counter-Notice:

(a) Celavii will promptly provide a copy of the Counter-Notice to the party who submitted the original Takedown Notice (the "Complaining Party");

(b) Celavii will inform the Complaining Party that the removed material will be restored or access re-enabled in ten (10) business days;

(c) Unless the Complaining Party notifies Celavii that it has filed a court action seeking to restrain the Affected User from engaging in infringing activity relating to the material, Celavii will restore the material or re-enable access to the material within ten (10) to fourteen (14) business days after receipt of the Counter-Notice; and

(d) Celavii will retain a record of the Counter-Notice and the actions taken in response.

6. Repeat Infringer Policy

In accordance with 17 U.S.C. § 512(i), Celavii maintains a policy for the termination, in appropriate circumstances, of users who are repeat infringers.

a. Definition

A "repeat infringer" is a user against whom Celavii has received more than two (2) valid Takedown Notices for which no successful Counter-Notice has been filed, within any rolling twelve (12) month period.

b. Consequences

Celavii reserves the right, in its sole discretion, to take any or all of the following actions against repeat infringers:

  • Issue a formal warning to the user;
  • Remove all allegedly infringing material from the user's account;
  • Temporarily suspend the user's access to the Services;
  • Permanently terminate the user's account and access to the Services;
  • Remove all content uploaded by or associated with the user; and
  • Prohibit the user from creating a new account.

c. Single Serious Infringement

Celavii reserves the right to terminate a user's account after a single instance of infringement if the infringement is willful, egregious, or commercial in nature.

7. Special Considerations

a. Social Media Data

The Services collect publicly available content from Social Media Platforms (such as Instagram and TikTok) at Customers' direction. This content may include copyrighted material such as photographs, videos, graphics, and text created by third parties.

For copyright owners of social media content:

  • If your copyrighted content has been collected and displayed within the Services, you may submit a Takedown Notice as described in Section 3.
  • Please note that removing content from the Services does not remove it from the original Social Media Platform. You should also contact the relevant Social Media Platform to address the original source.
  • Because Social Media Data is collected at our Customers' direction, we may refer your request to the relevant Customer as the data controller.

For Customers:

  • You acknowledge that Social Media Data collected through the Services may include copyrighted material owned by third parties.
  • You are responsible for ensuring that your use of Social Media Data complies with applicable copyright laws and the terms of service of the relevant Social Media Platforms.
  • If you receive a Takedown Notice regarding Social Media Data in your Workspace, you must promptly comply with the removal and not re-collect the same material unless the matter is resolved.

b. Brand Assets and Uploaded Content

Customers upload brand assets (logos, images, creative briefs, etc.) to the Services for campaign planning and management. By uploading content to the Services:

  • You represent and warrant that you own the copyright to the content or have obtained all necessary licenses, permissions, and consents to upload and use the content through the Services.
  • You are solely responsible for ensuring that uploaded content does not infringe the intellectual property rights of any third party.
  • If a Takedown Notice is filed regarding content you uploaded, you will be notified and may file a Counter-Notice if you believe the removal was made in error.

c. Shopify and E-Commerce Integrations

When Customers connect their Shopify accounts or other e-commerce platforms to the Services, product images, descriptions, and catalog data may be imported.

  • You represent and warrant that you have the right to use all content imported through connected e-commerce integrations.
  • If imported content is subject to a Takedown Notice, Celavii may remove the content from the Services. This does not affect the content on your Shopify store or other connected platform.
  • You are responsible for resolving any copyright disputes regarding content imported from connected platforms.

d. Connected Social Accounts

When Customers connect their own social media accounts to the Services, content from those accounts may be imported.

  • You represent and warrant that you own or have the right to use all content imported from your connected social media accounts.
  • If content from a connected social account is subject to a Takedown Notice, Celavii may remove it from the Services.
  • Connecting a social media account does not grant Celavii any ownership rights in the content.

e. AI-Generated Content

AI features within the Services may generate content, including drafted messages, recommendations, and analyses.

  • AI-generated content is provided for Customer's use and is subject to the terms of the Agreement.
  • Celavii does not guarantee that AI-generated content will not inadvertently reproduce or resemble copyrighted material.
  • You are solely responsible for reviewing AI-generated content for potential copyright issues before using or distributing it.

8. Trademark Complaints

While this Policy primarily addresses copyright infringement under the DMCA, Celavii also respects trademark rights. If you believe that content on the Services infringes your trademark, please contact us at legal@celavii.com with:

  • Your name, address, and contact information;
  • Identification of the trademark claimed to be infringed (including registration number, if applicable);
  • Identification and location of the allegedly infringing content within the Services;
  • A description of how the content infringes your trademark; and
  • A statement that you have a good faith belief that the use of the trademark is not authorized.

Celavii will review trademark complaints on a case-by-case basis and may take appropriate action, including removal of the content.

9. Good Faith and Misrepresentation

a. Good Faith Requirement

All Takedown Notices and Counter-Notices must be submitted in good faith. Celavii reserves the right to disregard notices that appear to be submitted in bad faith, are incomplete, or are abusive.

b. Misrepresentation Liability

Under 17 U.S.C. § 512(f), any person who knowingly materially misrepresents:

  • That material is infringing; or
  • That material was removed or disabled by mistake or misidentification;

may be liable for damages, including costs and attorneys' fees incurred by the alleged infringer, the copyright owner, or Celavii.

c. Non-Copyright Complaints

This Policy applies to copyright infringement claims under the DMCA. For other types of content complaints, including privacy, defamation, or harassment concerns, please contact:

10. Safe Harbor

Celavii operates as an online service provider under 17 U.S.C. § 512. We do not monitor or pre-screen content uploaded by users. We rely on our users to ensure that content they upload, import, or make accessible through the Services does not infringe the rights of third parties.

By maintaining this Policy, designating a DMCA Agent, promptly responding to valid Takedown Notices, implementing a repeat infringer policy, and accommodating standard technical measures used by copyright owners to identify or protect copyrighted works, Celavii seeks to qualify for the safe harbor protections available under 17 U.S.C. § 512.

11. Changes to This Policy

Celavii may update this Copyright and DMCA Policy from time to time. The "Last Modified" date at the top of this Policy will be updated to reflect any changes. We encourage you to review this Policy periodically.

12. Contact

For copyright infringement notices and counter-notices:

For trademark complaints:

For other inquiries: